
A couple weeks ago, the Israeli Ministry of the Interior released a series of advertisements and billboards in American communities with large Israeli ex-pat populations. The ads touted taglines that included, “You will always be Israeli, but your children won’t.” Or “Before “aba” becomes Daddy, bring him back.” One ad portrays an American-Jewish man, with an Israeli woman coming home together. When they walk in to their apartment candles are lit but she seems sad and solemn. Her boyfriend/husband mistakenly thinks that she is setting the mood for a romantic night in, when in reality she is commemorating Israel’s memorial day. “They will always be Israeli, but their (foreign) partners won’t understand. Help to bring them back,” says the deep, voice over.
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